It has been a pleasure working with FSIC! Jerry and his team are great business partners and fully represent our best interests when working with our vendors.

- Attila Szabo, former COO
Restaurants Unlimited, Inc

About Us

DEANNA LEMAS FENTON – Principal/Operations

Deanna offers an extraordinary blend of foodservice and technology expertise. She has a dynamic, versatile, and entrepreneurial 30-year career, developing and leading corporate planning, purchasing, marketing, and alliance strategies for companies such as Sysco, BiRite Foodservice, Instill Corporation and IBM.

Deanna was instrumental in the creation and negotiation of rebate and contract programs with national foodservice manufacturers and successfully defined, designed and implemented internal programs and processes to capture all earned rebates. In 1993, Deanna launched FINDEX, the Foodservice Information Database and Exchange, and developed a successful client base of 23 distributors and 34 food manufacturers. She has used her extensive knowledge of manufacturer and distributor programs to provide input into the development of a purchase information service to monitor contract compliance and rebate capture information to lower operator's food costs.

Deanna has a B.A. in Management from St. Mary's College and is a highly regarded national speaker and trainer. She has been an active member of the EFR initiative, serving on the E-Commerce and Supply Chain Demand Forecasting committees. Deanna also served on the national board of directors for the Roundtable for Women in Foodservice.

JERRY WILHITE – Principal/Sales

Jerry brings 31 years of foodservice experience to FSIC working with all participants in the foodservice supply chain. He worked with U.S. Foodservice for 22 years in all aspects of the distribution business including Division President and VP Sales. As VP National Account Sales, Western Region, Jerry was key in developing programs for chains such as Marie Callender's, Restaurants Unlimited, Cheesecake Factory, Claim Jumper and Wolfgang Puck's. Jerry also was involved in mergers and acquisitions for US Foodservice. Jerry's family has over 350 combined years of foodservice distribution experience that dates back to 1911. Jerry has been actively involved in various restaurant industry associations as well as on their board of directors. Jerry attended the University of Oregon.

 

Control Maverick Purchasing

Frequently, growing chains have multiple suppliers and allow individual units to operate in a decentralized purchasing program. This may be the way to go when your company is small, but when it grows you end up paying more due to missed rebate dollars. FSIC can help you aggregate your purchasing across all units and suppliers, saving you money in the long run